5 Ways to Increase Trust with an Established Opt-in Email Marketing List
One of the best ways to build your opt-in email marketing list is through your current subscribers. There are many things that you can do to drive business to your squeeze page; Adwords, backlinking, web 2.0 properties, and article marketing just to name a few.
The following however is a list of five of things you can do in addition to other methods that are generated from your current list of subscribers. These methods require very little time and effort on your part and use resources you already have.
- Tell a story or make a video describing how you helped a client: This is one of the most effective ways to show how you can help your current subscribers while at the same time letting some of them feel as though they are helping you in the sales process. You can offer them something free for this kind of testimonial, which is always good business on both end. Giveaways are always good, and testimonials are one of the best sales tools ever.
- Drop names of larger customers: This is very effective to new members more so than older list subscribers. If you can show that the list is established and has long term trusted customers on it, then newer members will acquire some of the trust just from being in their virtual proximity.
- Emphasize the follow up after the sale: This is one of the most important sales concepts ever and is doubly important in Internet marketing. Once the sale is made, you must talk to the customer. Make one on one contact with the subscriber at least after the transaction is completed, so they know you are a real person and your product can be trusted.
- You should have a separate list for buyers: It should be advertised on the non-buyers list as an exclusive list of amazing value. You should make the new list very good and stay active in free giveaways and providing more in-depth useful information. The you should get customer testimonials to assist in sales on the non-buyer list.
- Sell to help the customer with a problem not to make money: Even though you may think the customer cannot tell you are doing it all for the money, if in fact you are, they will be able to sense it. They always can, so just stay honest and deliver on all your promises to them.
If you use even one of these techniques effectively, you will see an increase in the sales from your current subscribers and also more people opting in to your listbuilding because of word of mouth from your happy customers. So go out there and build some long term trusted relationships.
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