If you are an Internet marketer, having an opt-in email marketing list isn’t really an option, it’s closer to a necessity for a truly profitable and sustainable business. It isn’t strictly necessary to make money, but if you want to truly maximize your success potential, you would be a fool to not start a list.

The first step is to sign up for an autoresponder service. There are many services out there, but I’ll keep it simple and mention the two most well respected services: Aweber and GetResponse. Sign up for one of those two, and you’ll be off to good start. Also, be sure to select double opt-in for your list, meaning potential subscribers have to confirm your subscription. After going through all the trouble of setting up a web business and building a list, you don’t want to get your domain blacklisted because of spam complaints. Double opt-ins help protect you from that.

What will you send to your email marketing list? Well, there are a few options. You can send regular emails from time to time as you see fit, or you can start an ezine which is sent to your list at the same time on a regular publishing schedule. So you might send one once a day, or twice a week, or on any other time table that makes you comfortable.

The next thing you need to determine is what market you will target. This is the most important decision you will make in your business because it determines how much you enjoy your work and it determines how much of a demand there is for it. Choose wisely and don’t be hasty. If you have a hobby or passion, that is a good place to start. Market research can get complicated, so I’ll give a simple tip. If there is a magazine in your potential market, go for it. If there weren’t buyers in your market, there wouldn’t be a magazine. So look on Amazon.com or at the book store to see what magazines are available. And starting out, stick to something you either know about or are very interested in learning about.

The next thing you want to do is develop an offer to entice subscribers to subscribe to your email marketing list. This is also known as an ethical bribe. A 10 page report about your topic with an enticing title works well. Then set up a squeeze page, also known as an opt in page, which is a web page that encourages readers to subscribe to your list to get your free report. Be sure to list the biggest benefits subscribers will get if they get the free report.

Next, you’ll want to drive traffic to your opt in page. There are tons of method to drive traffic to your opt in page, but two of the easiest are writing articles and commenting on blogs related to your market. Pay per click also works, but it costs money and there is a bit of a learning curve. But you should use it too once you get comfortable.

Now you pretty much have what you need set up for your email marketing list to grow and start making you money. All you need to keep in mind now is to start filling up your autoresponder with messages that are helpful to subscribers and determine what products and services you will promote.

Author: Abdul R. Aziz

If you really want the low down on creating an email marketing list, visit http://listmoneyblueprint.com for a 6 figure system that teaches you how to effectively build and manage your list.

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